Fashionably connected - how fashionistas use mobile for shopping and sharing

Twice a year, the fashion world showcases new designs for the upcoming season in a week-long event in four cities that are considered the hears of the industry: New York, London, Paris, and Milan. A survey of self styled "fashionistas" in these cities reveals how they shop, find style influences, and stay connected. <odr:mediaImg filename="20140217121939_fashionistas-report-2014.png" width="600" title="Fashionistas and mobile, 2014"/>

Twice a year, the fashion world showcases new designs for the upcoming season in a week-long event in four cities that are considered the hears of the industry: New York, London, Paris, and Milan. A survey of self styled "fashionistas" in these cities reveals how they shop, find style influences, and stay connected.

Click the infographic to see <odr:mediaHref filename="20140217121825_fashion2014-infographic.jpg">a larger version.</odr:mediaHref>

<odr:mediaImg filename="20140217121825_fashion2014-infographic.jpg" title="Fashionably connected, mobile fashionistas, 2014" width="600"/>

We just love seeing our research data come to life like this! The fashionistas report was commissioned and published by a mobile advertising company Millenial Media.

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