The next billion consumers have just come online in emerging markets in Asia, Middle East, Africa, and Latin America. Mobile is how they connect to the world.
To succeed in these new markets your brand must understand what people think of you, your competition, your new advert or product idea. Mobile surveys deliver the necessary insight at speed and cost face-to-face surveys never could.
Benefits of mobile surveys
- Reach – our data is representative of the 16-44 year olds in emerging markets
- Speed – 5-6x faster project delivery compared to face-to-face
- Cost – no need to hire an army of interviewers
- Data quality – mobile's reach in emerging markets means better data accuracy compared to face-to-face surveys
- Best practice – millions of delivered mobile surveys mean that we know what works and what doesn't. We'll help you shift your research to where your target audience is - on mobile.
Our survey technology features
- Surveys works on any device - smartphones, feature phones, tablets
- OS agnostic - script only once to target Android, iOS, Windows, Blackberry, Symbian, and feature phones
- Browser based surveys - no downloads, installs, or signups for the respondents
- Full package survey functionality - question types, survey logic, media upload and more…
- Built-in data quality checks (read more »)
- Dashboard data delivery
Use cases: Brand tracking, copy testing, concept testing, media audience behaviour
How mobile surveys work
1. SMS with a survey inviteSMS contains link to the survey, ensures high response rates
2. Survey in mobile browserWork on any connected device, no apps to download
3. Results & insightData in days, not weeks
Survey respondents can be targeted by:
- Demographics (age, gender, income)
- Life stage
- Product & brand usage
- Device, manufacturer & OS (iOS, Android, etc)
- Mobile operator
- Time & location (time of day, day of week)
- Regions within emerging markets
