How McDonalds used audio advertising to help grow top of mind awareness

Our latest case study helps demonstrate how audio advertising helped increase top of mind awareness of the McDonalds delivery app in Singapore

McDonalds via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonalds app whilst also improving opinions around the service.

Campaign Vision

  • To increase awareness of the McDonald’s App.
  • To improve opinions of the McDonald’s App.

    Solution

    Using an array of innovative tech, On Device Research measured exposure to McDonald’s campaign via Audacia through its audio brand lift solution verifying all audio ad activity across multiple platforms active.

    Results

  • Top-of-mind awareness for McDonald’s increased by +6% following the campaign
  • Respondents were +3% more likely to agree that McDonald’s offers delivery through their own services or other delivery apps
  • After exposure to the campaign, consideration for McDonald’s was increased by a further +2 points

    Summary

  • +6% Increase in prompted brand awareness for McDonalds
  • +7% More likely to purchase McDonalds via the app
  • +13% More likely to agree they have good promotions and deals on the app

    For further information on how our brand lift solutions can help your brand grow, contact us at https://ondeviceresearch.com/contact

    • Advertising
    Jan 2024

    Lisa Miles

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