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The state of the mobile web

» sarah@ondeviceresearch.com
@2012-05-17 09:07


A report from Opera Software looking at mobile Internet usage and behaviour, shows over half (56%) of the users of its mobile browsers, only access the web on a mobile device. In some countries, including Egypt (72%), Bangladesh (69%), Brazil (65%) and South Africa (61%), the number of Opera 'mobile only' users are significantly higher. The research which was carried out by On Device Research is based on 34,000 users, in 22 countries, on four continents over the course of a year.

 


The popularity of mobile finance in emerging markets presents new M-Commerce opportunities

» sarah@ondeviceresearch.com
@2012-05-09 16:38


Limited access to formal banks in emerging markets, along with a high penetration of mobile devices encourages mobile finance activities. Mobiles offer numerous benefits in emerging markets; they ensure the safety and security of money, make payments more convenient and promote M-Commerce opportunities for local entrepreneurs and western companies looking to move into these markets.

 


8 Best practice principles for creating a successful mobile survey

» sarah@ondeviceresearch.com
@2012-04-20 09:50


In just over a year, we have delivered one million surveys across 53 countries. To mark the milestone, we’ve analysed our data and put together a mobile research bible, with best practice principles for creating a successful mobile survey.

 


Out of home communication is a powerful driver of behaviour across every stage of a customer’s path to purchase

» sarah@ondeviceresearch.com
@2012-04-18 15:10


Research carried out by On Device Research on behalf of the Outdoor Media Centre, shows there is 4 stages to the customer purchase journey – Absorbing, Planning, Obtaining and Sharing. Results conclude that although other media channels play an important role at individual stages, outdoor media is a powerful driver of behaviour at every stage of the customer journey - especially with the important buying phase.

 


Mobile advertising continues to gain strength in the shift towards a mobile only Internet society

» sarah@ondeviceresearch.com
@2012-03-21 10:18


With 5.9bn global mobile subscribers and an ever-increasing demand for web-enabled devices, the mobile has become a powerful advertising tool for brands. This trend will continue as we move towards a mobile only Internet society, a trend we’re closely monitoring - in the UK, 25% of mobile web users exclusively accesses the Internet through web enable mobile devices and not computers. When you look at developing economies this figure increases, in China 38% are ‘mobile only’ and in Nigeria the figure stands at 56%.

 


Mobile now accounts for more of a consumer's time than TV

» sarah@ondeviceresearch.com
@2012-03-21 10:18


On any given day, mobile web users spend 27% of their media time on mobile, 22% on TV and 32% online. Availability, ease of use and privacy are the top three driving factors to be on mobile.

 


Will the PC cease to exist as the world’s developing markets turn mobile only?

» sarah@ondeviceresearch.com
@2012-03-13 14:48


The mobile revolution is truly here; by the end of 2012 the number of mobile-connected devices will exceed the number of people on earth. The revolution brings with it a new generation of mobile only Internet users, who only access the Internet through web enabled mobile devices.


 


Can mobile internet be the hero of the high street?

» sarah@ondeviceresearch.com
@2012-02-01 18:45


The retail high street is facing tough times. The fragile economy has created more savvy customers, who are increasingly using mobile internet in-store to research products and prices before purchasing. At On Device Research we’ve looked into this trend in detail, and found that nearly two thirds of respondents have used mobile internet whilst in a retail store.

So what is it customers are researching in store via their mobile? What are their actions as a result of browsing? How can retail stores interact with customers via their mobile phone? And is free Wi-Fi or discount coupons the solution?

For the answers to these questions, download the Mobile in the Retail Store report.


 


A third of mobile internet users browse whilst watching TV

» alistair@ondeviceresearch.com
@2011-08-27 15:31


In the third of On Device Research’s free quarterly reports global consumer data, collected via the mobile internet, is analysed to understand how consumers use the mobile web in conjunction with other media.

 


Frequent Mobile Internet Users Love Their Mobile Operator

» alistair@ondeviceresearch.com
@2011-04-16 18:45


Research from mobile survey company On Device Research, has revealed that the more people use the mobile internet, the more they love their mobile operator. The research, which was conducted directly on the mobile internet, shows that frequent mobile internet users are more satisfied with their mobile operator, compared to those who only occasionally use the internet on their mobile phone.

 


New internet audience emerges in developing countries

» alistair@ondeviceresearch.com
@2011-03-15 10:05


. . . .and in the UK/US

Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.

More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.

 


The ‘mobile only’ internet generation.

» alistair@ondeviceresearch.com
@2011-02-15 18:43


Each quarter On Device Research will release a free metrics report, summarising the highlights of recent client studies. The first is titled: The ‘mobile only’ internet generation and analyses a new breed of internet browser, people who use the mobile internet but not the desktop internet.

 


On Device Research in Cape Town.

» alistair@ondeviceresearch.com
@2011-01-20 21:03


Last week On Device Research presented at Africa Com in Cape Town. We were working with our client Opera to help them understand how users of their browser differ from users of other browsers. The result were quite positive for them.

 


 

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